The Pornographication of Fitness Needs to Stop Listen into Coach Kelly & Coach Michael offer their difference of opinions on this topic. They also have a special guest, a judge for this industry! Fitness magazines don't help us get fit. Gazing at images of caricatured breasts, buttocks and biceps gives you the impression this is how a fit body should look, that every fit body needs to be shaped in the same vein. Fitness magazines use exactly these images to "inspire" women to look this way. Yet most of us can't identify with what we are looking at because we don't believe ordinary us could ever be them.