Ethical behavior is not just the right thing to do, new research shows it's the profitable thing to do. Dr. Simon Longstaff of The Ethics Centre (www.ethics.org.au) joined the Greatness podcast to share his fascinating life journey, thoughts on how ethics is embedding in the day-to-day choices we make, and the new research study that demonstrates the concrete economic returns of ethical behavior to individuals, organization, and even societies. In fact, an increase in ethical behavior would add $45 billion to the Australian economy. Dr. Longstaff shares many, many practical tips for ethical behavior.