Show notes
Customer Journey + CRM Data + Sales/Service LifeCycle + Brand Identity x Client Experience = Marketing Science. Or so says entrepreneur and data scientist Jason Pierce, founder of the company bearing that same name, having just passed its first decade of service to organizations across every industry type and operational demographic. At the heart of it all? Questions, listenership, & story-telling. Join co-hosts Brian Comerford & Nick Lozano as they explore topics related to analytics strategy, brand management, Google Ads, web presence, custom authoring, startup hurdles, and how to thrive during challenging economic times - believe it or not, among many other subjects - in this jam-packed informational episode with an executive leader who maintains Ironman triathletics as his sideline. Jason PierceThe Marketing Science Department 00:00 Intro02:38 Show Opening03:00 The Importance of Data06:49 Jason Bio12:01 Marketing Working with IT15:05 Educating Clients18:56 CRM30:58 Current Opportunities for Small Organizations36:55 The Path of Entrepreneurship46:51 Jason's Recommended Books50:37 Where You Can Find JasonHosted By:Brian ComerfordLinkedIn: https://www.linkedin.com/in/briancomerford/Nick LozanoLinkedIn: https://www.linkedin.com/in/nick-lozano/Lead.exe is published bi-monthly on the 1st and the 15th of the month. Subscribe and leave us a review to lets us know how we are doing.Spotify: https://open.spotify.com/show/58U55KZykbYXJhuvtPGmgciTunes: https://itunes.apple.com/us/podcast/lead-exe/id1454843941Google Play: https://www.google.com/podcastsfeed=aHR0cHM6Ly9mZWVkcy5zaW1wbGVjXN0LmNvbS9QZHJGaTAzUQ%3D%3DStitcher: https://www.stitcher.com/podcast/leadexeYouTube: https://www.youtube.com/channel/UCjPXFiYVICXJSBW-ZoHBclgSend us your feedback at [email protected]
