What do NASCAR, music festivals, bowl games, and Industry Hill have in common? JKS Incorporated – an experiential marketing company based in Winston-Salem with clients across the US. Christy Cox Spencer, president of JKS, joins us to share the excitement of celebrating the company's 40th anniversary and the lessons in resiliency she has learned as a leader and business owner. Follow GWSI on social media, or email us at [email protected]. For additional resources, information, and membership, visit winstonsalem.com