Michelle Russo made a bold business move during the pandemic — opening two franchises in two cities. She found her niche in the beauty industry, specifically in the lash extensions and brow services market. Michelle, who holds a master's degree in organizational management, joins us to discuss what makes her Deka Lash studios unique and the teams she has built at her Winston-Salem and High Point locations. "The staff is the heartbeat of the business — if they're not fabulous, we're not fabulous."