Great Minds
Great Minds
Advertising Week
Episodes
About
Reviews
Promote
EP160: Allen Rosenshine, Advertising Industry Legend
49 minutes Posted Apr 19, 2022 at 5:04 am.
– 11:08 – On his early career in the advertising industry
– 14:22 – Building enduring brands
– 28:19 – The merger of BBDO and Needham
– 30:12 – Role of media back in the early days
– 31:50 – How technology was starting to dictate change
– 33:45 – The difference between creative and media
– 37:49 – The evolution of the marketing communications landscape
– 42:46 – Favorite clients, favorite ad campaigns
– 48:26 – The Partnership for Drug Free America
0:00
49:00
Download MP3
Show notes
When it comes to living legends in our industry, few have earned the title like Allen Rosenshine. Allen takes us through his incredible career, starting with his early days as a copywriter at BBDO to his time as BBDO president 15 years later, and all points in between.
Chapters:
Recorded content structured by Snackable.AI
← See all 343 episodes of Great Minds
Podbay © 2026 Fancy Soups
About