Your event had 1,000 attendees. Great. But how many showed buying intent?Attendance, booth traffic, and badge scans only tell part of the story.In this episode, Stephanie Sweetland sits down with Nick Bennett from Reachdesk, to discuss how marketers can connect event engagement to pipeline and prove business impact. Nick explains why events work best when they are treated as part of an integrated growth strategy rather than a standalone tactic. He shares which intent signals matter most, how sales and marketing can improve follow-up, and where AI can simplify reporting and analysis.What you'll learn:How to connect event engagement signals to pipelineWhy badge scans shouldn’t automatically become MQLsHow AI can simplify event reporting and analysisThings to listen for:

Meet Nick Bennett from Reachdesk

Why traditional event metrics fall short

Identifying the strongest intent signals

Nick’s event impact tracker

Turning events into a growth engine