Great Events
Great Events
Cvent
Mid-Year Trend Update: Micro Events, Intentional Design and More
35 minutes Posted Jul 1, 2026 at 9:00 am.
Events are getting smaller and smaller in 2026.It’s got a lot to do with AI. Audiences are skeptical, overloaded, and craving something authentic. Intimate gatherings, personalized experiences, and IRL events foster real connection.In this episode, Felicia Asiedu and Rachel Andrews sit down with new Co-host and Goldcast CMO Kelly Cheng for a mid-year trend check-in. They discuss why building trust is more crucial than ever as AI quietly transforms the events industry. What you’ll learn:Why in-person events are crucial for building trustThe importance of intentional venue selection and designHow events are evolving into a performance-driven channelThings to listen for:
Welcome Kelly Cheng, new co-host at Great Events
Trust as a differentiator in the age of AI
The rise of micro events
Why unique venues are trending
Event-led growth in marketing
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Events are getting smaller and smaller in 2026.It’s got a lot to do with AI. Audiences are skeptical, overloaded, and craving something authentic. Intimate gatherings, personalized experiences, and IRL events foster real connection.In this episode, Felicia Asiedu and Rachel Andrews sit down with new Co-host and Goldcast CMO Kelly Cheng for a mid-year trend check-in. They discuss why building trust is more crucial than ever as AI quietly transforms the events industry. What you’ll learn:Why in-person events are crucial for building trustThe importance of intentional venue selection and designHow events are evolving into a performance-driven channelThings to listen for:(00:00) Welcome Kelly Cheng, new co-host at Great Events(07:20) Trust as a differentiator in the age of AI(17:05) The rise of micro events(22:03) Why unique venues are trending(24:40) Event-led growth in marketing(30:47) Practical advice for teams overwhelmed by event measurement