ABM has become a buzzy word in the marketing world. But what exactly does it mean?In this episode, EJ Oelling (https://www.linkedin.com/in/ej-oelling/), VP of ABX at 6sense (https://6sense.com/), breaks it down. She explains the difference between ABM and ABX while emphasizing the importance of bringing the experiential factor to ABM in events. But what about the data?Data is a crucial component of any successful ABM strategy, and EJ shares the five steps that drive their approach at 6sense.It's not just about throwing a party anymore – it's about knowing your audience and getting the right return on your event investment.In this episode, you’ll learn:- The difference between ABM and ABX- The role of technology in ABM events- The importance of data in ABM and events