The process of shopping for a wedding dress is intensely personal. When COVID-19 forced retail shops to close, bridal salons had to scramble to figure out how to continue providing these services. One such salon owner, Janice Yoder, came up with several programs that allowed her shop—Adore Bridal in Morton, IL—to adapt while maintaining the safety of her employees and her brides. Several weeks ago, we invited Janice to share her experience with other salon owners and discuss strategies they can use to thrive during and after the pandemic. For more information on other conversations Gravity hosts with business owners, visit www.gravitypayments.com/talks