Show notes
For a smooth journey of branding, check out: Grafix Mistri Show: https://youtube.com/@grafixmistriFind our guest on social media:Instagram: https://www.instagram.com/posterjunky/Behance: https://www.behance.net/metalrajBecome a part of Mistri, aka the brand crafters community, where you get exclusive BTS from podcasts, workshop invites, opportunity drops & agency life updates.Broadcast Channel Link: https://ig.me/j/AbaZXdDQ7Nx-1FUm/In this episode of the Grafix Mistri Show, we dive into the journey of Raj Khatri, one of India’s most respected movie poster designers, who has worked on 180+ Bollywood films including Baahubali, Jodhaa Akbar, Nishabd, Jolly LLB 3, Housefull 5, Baaghi 4 and many more.From his childhood days of watching Chitrahaar and collecting VHS covers to building Poster Junky with 21k+ followers, Raj shares how passion turned into a career, the struggles of surviving in Bollywood’s creative industry, and why movie posters remain the most powerful first impression for films.He opens up about:– Designing campaigns for 180+ iconic films.– The rise of Poster Junky & building a design community.– Struggles with plagiarism, originality, and deadlines in Bollywood.– How AI is transforming poster design.– Lessons from 20+ years of artistic hustle & advice for beginners.📌 Timestamps: Refer to the chapters to quickly navigate to your favorite sections.Chapters:(00:00) Introduction(01:55) Why Wasn’t Raj Khatri Active on Social Media Earlier?(04:43) Building a Team Through Social Media(05:49) What Is the Career Scope in Movie Posters?(06:58) Best Advice for Beginners(10:30) Should You Follow Trends or Stay Unique?(10:59) Talking About Artificial Intelligence(15:23) The Hidden Side of Movie Poster Work(18:24) Challenges Behind the Scenes(23:25) What Matters More: Fame or Skill?(25:09) Exposing Reaction Video Scams(27:16) The Power of Podcasts(28:34) How Raj Started His Poster Career(39:01) Learning Posters from Scratch(45:51) Raj’s First Job Experience(52:33) Entry into the Marching Ants Agency(56:47) Is There Scope in This Field?(58:56) Designing a Marketing Campaign for Posters(59:33) Three Ways Agencies Design Posters(01:06:10) Who Hires Movie Poster Designers?(01:06:45) The First Phase of Poster Work(01:10:39) Making Posters That Stand Out(01:14:13) What Is the Earning Potential in Poster Design?(01:15:00) Why Do Big Movie Projects Go to Agencies?(01:17:45) Understanding Key Art vs Posters(01:18:15) From Brief to Poster: Raj’s Process(01:22:24) The Importance of Typography(01:25:16) Number of Posters Designed by Raj Khatri(01:27:40) Dealing with Client Rejections(01:28:58) Baahubali Poster Design Insights(01:31:11) Proper Use of AI in Poster Making(01:38:36) Dhadak 2 & Saiyaara Poster Similarities(01:47:50) Agency Deliverables Explained(01:49:53) Poster Restrictions in Bollywood(01:55:39) Why Do People Stop Improving Their Skills?(02:01:44) Working on Hollywood Poster Projects(02:05:49) Raj’s Favorite Posters(02:08:19) Advice for Poster Designers(02:10:44) Future Plans of Raj Khatri(02:14:16) Thoughts on the Saiyaara Movie Poster(02:15:37) Outro🔔 Subscribe for more deep dives into the world of branding, design, and creative journeys!🔗 Follow us on:Instagram: https://www.instagram.com/grafixmistrishowInstagram: https://www.instagram.com/grafixmistri/Twitter: https://twitter.com/grafixmistriFacebook: https://www.facebook.com/bhavitanejakkc/Are you looking to elevate your brand or need expert branding services?Get in touch with us today to start your branding journey!Behance: https://www.behance.net/grafixmistristudioInstagram: https://www.instagram.com/grafixmistri.studioWebsite: https://grafixmistri.studio/Mail: [email protected] questions about branding or freelancing? Drop them in the comments below, and let’s discuss!#grafixmistrishow #rajkhatri #posterjunky #bollywooddesign #graphicdesign #designpodcast
