Season 26, Episode 22 - Shaun Boyce, Bobby Schindler
Summary Mike Manzella, founder of ProServe Solutions, spent 22 years running and coaching at tennis and pickleball clubs before going all in on consulting. He breaks down the three pillars he uses to diagnose every club, attention, retention, and monetization, and shares real examples of the revenue clubs are leaving on the table.
Key Topics
- Mike's path from competitive junior tennis to club GM to founding ProServe Solutions
- The three pillars of club growth: attention, retention, and monetization
- Why most clubs have an ecosystem problem, not just a marketing problem
- The "10 for 10" campaign that generated over $10,000 in revenue in one afternoon
- How HOA and resident driven clubs differ from public and member only clubs
- Why seeking outside advice is not a weakness for club operators
- Mike's answer to our signature question, if you were king of tennis
Keywords Mike Manzella, ProServe Solutions, racquet club consulting, tennis club marketing, pickleball club growth, club retention strategy, club monetization, HOA tennis programs, GoTennis podcast, ARA, American Racket Sports Association
Sound Bites "Money talks. If we can find ways for clubs to make more money and save time so people aren't getting burnt out, that's a huge thing in this industry." "It'd be very silly not to consider outside advice and think you have all the answers yourself." "It took about 10 to 12 minutes to set up and generated a little over $10,000 in revenue. I call it the 10 for 10."
Full YouTube Video: https://youtu.be/F0M-cXyOvAs
King of Tennis Video: https://youtube.com/shorts/-hKx4wu7rjE
Learn more about Mike Manzella and ProServe Solutions: https://proservesolutions.info
Connect with Mike on LinkedIn: https://www.linkedin.com/in/mike-manzella-064a7537/
Contact Our Hosts
- Shaun Boyce, RSPA: [email protected] | https://americanracketsportsassociation.com/
- Bobby Schindler, RSPA: [email protected] | https://letsgotennis.com/windermere
- Geovanna Boyce: [email protected] | https://regeovinate.com/
- GoTennis Website: https://letsgotennis.com/
Learn more about the Marc Kaplan Media Excellence Award we (the GoTennis! Podcast) won from USTA Georgia: https://letsgotennis.com/captivate-podcast/gotennis-podcast-wins-the-marc-kaplan-media-excellence-award/
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