In this episode, Kyle answers the questions:

• If you have a very limited budget, does it make sense to not bid in the top spot or two for a search ad?
• Will clicks from the lower position convert better?
• Should you aim for the top position at all times?
• What does it mean when you're losing clicks due to budget?
• What does it mean when you're losing clicks due to rank?

Check out the blog here:

http://googleadsstrategy.com/should-i-bid-for-the-top-position-if-i-have-a-limited-budget