013: Customer discovery and research is vital when developing a business idea, even more so when your solution is for social impact. This episode we speak with Sachin Medhekar, a civic and nonprofit innovation consultant and founder of Instant Outreach, about the importance of doing thorough research and outreach to make sure you're developing a product or service that is needed. 

Sachin talks us through how he was able to validate Instant Outreach, a mobile communication tool for service providers to connect with their patrons, while he was volunteering for organizations serving people experiencing homelessness. A must-listen for anyone in the early stages of starting a social impact organization. 

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