In this episode I had the privilege of chatting with Karuna Rawal, Chief Marketing Officer for Nature’s Fynd, a food tech startup where she’s commercializing a new-to-the-world, sustainable alternative protein that can help feed the world. We discuss the incredible origin story ofNature’s Fynd, how the food tech industry has widened the funnel of food accessibility, as well as the importance of mentorship in empowering women leaders.“To me mentoring is about being more open, vulnerable and sharing, and being able to offer perspective or insights.” - Karuna RawalIn this episode we learn:- The origin story of Nature’s Fynd, what it does and what the company is up to now.- How the pandemic has positively and negatively affected the business.- How the food tech industry has contributed to the accessibility of food to many people around the world.- Karuna’s thoughts about consumer adoption and how consumers in the market are responding to their products.- The importance of two-way mentoring and Karuna’s advice for being a good mentor.- Karuna’s thoughts on how she wants Nature’s Fynd to define food tech’s role in the world.About Karuna Rawal:Karuna Rawal is the Chief Marketing Officer for Nature’s Fynd, a food tech startup where she's commercializing a new-to-the-world sustainable alternative protein that can help feed the world.Karuna brings over twenty-five years of experience in brand management and shopper marketing across CPG, retail, and healthcare industries. She also serves on a number of nonprofits and is dedicated to supporting and mentoring women leaders.Guest Social Media Links:LinkedIn: https://www.linkedin.com/in/karunarawal/Website: https://www.naturesfynd.com/press-release/cmoTwitter: https://twitter.com/KarunaRawalFacebook: https://www.facebook.com/thekarunarawalBlog: https://medium.com/@KarunaRawalShow Resources:MentionsMiyoko’s Creamery - Miyoko’s Creamery is the leading organic plant dairy creamery that’s reinventing the dairy industry.The National Aeronautics and Space Administration (NASA) is an independent agency of the U.S. federal government responsible for the civilian space program, as well as aeronautics and space research.Yellowstone National Park is a nearly 3,500-sq.-mile wilderness recreation area atop a volcanic hot spot. Mostly in Wyoming, the park spreads into parts of Montana and Idaho too. Yellowstone features dramatic canyons, alpine rivers, lush forests, hot springs, and gushing geysers, including its most famous, Old Faithful. The Good Food Institute’s (GFI) conference is the world’s leading event focused on accelerating the marketplace for plant-based and cell-based meat.Farmers Fridge is a service that makes meals from scratch, packed with care, and delivered overnight by our dedicated team of drivers.Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett.Articleshttps://www.foodnavigator-usa.com/Article/2019/09/11/Sustainable-Bioproducts-gears-up-for-2020-launch-of-consumer-brand-built-around-new-to-the-world-protein-source Key Takeaways: