Beth Corbett is a brand packaging leader who has merged her background in marketing and sales with her passion for cannabis and CBD products to become a leading packaging consultant to this exploding market.

Beth shares her insights on how COVID-19 and international policies are impacting long and short-term issues related to domestic and global sourcing and environmental packaging innovations. She also shares how new technologies not only make a greener supply chain but can enhance consumer, customer and retailer relations.

In this episode you will learn:

· How transparent communication and sharing of data can strengthen your relationships with retailers.

· How just-in-time inventory is being redefined.

· What new technologies in environmental packaging need to be explored further and championed by major brands.

· How Augmented Reality can build a bridge with consumers when other marketing tactics cannot be used.

· Why relationships and planning are worth more than money.