Good Work with Barrett Brooks
Good Work with Barrett Brooks
Barrett Brooks
Path to Green: How Laura Behrens Wu Turned Shippo into a Billion-Dollar Unicorn
1 hour 35 minutes Posted Sep 10, 2024 at 7:00 am.
) Intro
) How Laura became the “stick figure girl”
) How optimism serves Laura and her team
) Handling customer feedback and roadmaps
) The complexities of shipping logistics
) Laura’s vision for Shippo and empowering SMBs
) Improving customer experience
) Adding personality to a brand
) Building a strong co-founder relationship
) Company culture and values
) Leading with authenticity
) Lessons learned from managing remote teams
) How Laura’s global upbringing has shaped her
) The role of community and personal growth
) Reflections on immigration and personal identity
) Laura’s beautiful future
) Who Laura is becoming​
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Show notes
This week, I talk with Laura Behrens Wu, co-founder and CEO of Shippo, a company that’s transforming the way e-commerce businesses handle shipping logistics. If you’re not in the e-commerce world, you may not have heard of Shippo, but for those who are, it’s a big deal. They help businesses seamlessly get products from A to B with some of the simplest, most elegant shipping solutions out there. Laura’s story is especially remarkable—she’s one of the few female CEOs of a billion-dollar company, and Shippo has grown into a powerhouse, serving more than 50,000 businesses. We dive into how she’s led this growth, the values that drive her and her team, and how they turned a boring problem into something extraordinary. Join me as we explore Laura’s journey, her leadership, and what it really takes to build and scale a company like Shippo. Let’s get to it!
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Get full show notes and links at https://GoodWorkShow.com.
Watch the episode on YouTube: https://www.youtube.com/@barrettabrooks.