Show notes
In this episode of 'Good Ideas + Bad Decisions,' hosts Kat and Ellen sit down with Emily Oberman, founder of The Content Atelier, a copywriter and content strategist who built a boutique agency around long-form content, newsletters (including Substack), and podcast support after recognizing a gap in the market for writers who actually understand the nuance of founder-led storytelling. The conversation spans remote work, packaging services as a generalist, navigating AI, a tough 2025 economy, and her advice to founders.Emily Oberman is a copywriter, content strategist, and founder of The Content Atelier, a boutique content marketing agency that focuses on long-form content. She has over 10 years of experience in content and systems strategy and has ghostwritten for over 150 individuals and brands. Her clients consider her their digital Mary Poppins.Kat is the Founder of kat&co, a Creative Operations Consultant, and the Co-Owner and Director of Operations at Benchwork Fabrication. She helps interior designers and creatives turn ideas into streamlined, sustainable businesses. With a background in psychology and deep experience in creative business operations, she’s known for navigating the intersection of creativity and systems with both strategy and empathy. Join her newsletter, The kat&co Download.Ellen Hockley is a three-time entrepreneur, small business consultant, community builder, and the founder of Ellen Hockley Consulting and SAGE Women. She guides female founders to build intuitive, values-driven businesses aligned with the life they want for themselves and their families. Join her Substack newsletter, The Quiet Wins.00:00 Podcast Welcome00:47 Chaotic Catch Up01:27 Meet Emily Oberman03:11 Long Form Content Focus04:24 Substack Versus Blogs07:06 Podcast Strategy Work07:42 From Corporate To Remote08:27 Commuting And Childcare11:02 Remote Agency To Solo11:55 Imaginary Friends Origin13:35 Digital Mary Poppins Brand16:46 AI And Marketing Ops19:40 Clients Using AI Drafts22:27 Why And Who First24:48 Values Driven Services25:43 Pricing For Small Business27:00 Choosing Tools By Values28:59 Claude Versus ChatGPT30:18 Generalist Boundaries31:53 Intuition And Human Design33:41 Remote Work Setup37:19 Contractors And Volatility41:34 Female Founder Stigma43:50 Advice And Wrap Up