Show notes
In this episode of 'Good Ideas and Bad Decisions,' host Ellen flies solo as Kat is out sick but joining in spirit. Ellen welcomes Chedva, lovingly known as Vivi, the CEO and founder of a consultancy, Consider. Vivi dives into her story of transitioning from her Orthodox Jewish upbringing to becoming a transformative entrepreneur. She discusses her ventures from running a marketing agency to establishing a tech startup named Emerge, aimed at democratizing mentoring in large organizations. Despite the setbacks of COVID-19, Vivi's resilience shines through as she embarks on a new journey with her latest venture, Consider. Explore her innovative approach to business transformations through introspection and question asking. Tune in for insights on navigating uncertainty, finding purpose, and forging a unique path in the entrepreneurial landscape.Chedva "Vivi" Ludmir is the Founder of Consider Club, a one-of-a-kind consultancy that helps visionary leaders navigate big decisions through question asking.Kat is the Owner + Operator of kat&co and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.Ellen is the Owner of Ellen Hockley Consulting and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 00:00 Welcome to Good Ideas and Bad Decisions00:55 Introducing Today's Guest: Chedva Ludmir (Vivi)02:01 The Intersection of Business and Personal Growth02:25 The Non-Book Club Book Club03:11 The Journey of Consider04:57 Ellen and Kat's Podcast Journey07:47 Vivi's Entrepreneurial Path14:18 The Birth of Emerge17:23 Navigating the Challenges of Emerge18:10 The Impact of COVID-19 on Emerge24:03 Post-Emerge Identity Crisis26:25 Rebuilding Through Consulting28:20 Building a Team of Freelancers29:34 Navigating Business Challenges29:51 Impact of the Pandemic31:12 Personal and Professional Growth32:49 Life Changes and New Beginnings36:04 The Power of Asking Questions44:48 Launching a New Venture53:54 Words of Wisdom and Conclusion