Seb Beloe lives in the country, just outside London, he’s struck a balance between the rural and the urban, and this is echoed in his work where he combines his passion for sustainability, with making investments that earn a decent return. He’s Head of Research at WHEB Asset Management, which is a fund manager that seeks out progressive companies that make products that are doing good in the world. They invest in public companies, listed on the stock market, and while their impact might not be as deep as their private markets forebears, they’re making conscious investment accessible to a lot of people.