Is the Coolest good or bad?
 
Links Mentioned:
 
<a href="https://www.kickstarter.com/projects/ryangrepper/coolest-cooler-21st-century-cooler-thats-actually/description">Coolest Cooler on Kickstarter</a>
 
<a href="https://twitter.com/mattmc/status/664319086118223872">My Jacket</a>
 
<a href="https://www.kickstarter.com/projects/zackdangerbrown/potato-salad/description">Potato Salad on Kickstarter</a>
 
<a href="http://simpsons.wikia.com/wiki/The_Homer">The Car Built for Homer</a>

Attractiveness

Podcast by Matt McInerney and Andy Mangold