Well, because PSG just finalized and announced a new partnership deal worth 50 million euros with sneaker marketplace brand, GOAT. So, from July 2022, all PSG jerseys, training and warm-up kits, will have the brand name GOAT written on them.  As far as the matchday jerseys are concerned, the brand name will be on the sleeves. And of course, the word will not appear on just the kits that Messi will wear, every other PSG player will also carry the word GOAT on their sleeves.