Can podcasting and social media play nicely together? How does social media strategy for podcasters differ from other industries? Is there a best social media platform for podcast promotion?
Whether you are a podcast host or guest, in this episode I'm answering these questions and looking at how you can use social media in a way that feels natural and complements your podcasting strategy.
My guest, Andréa Jones, is a social media strategist for passion-led coaches and experts who want to make a difference in the world with their message.
She guides her clients and students from being stuck to becoming strategic, passion-led powerhouses with her straightforward approach to social media: "Take one little step each day. Build social media savvy over time." As she says in our conversation, Social comes first, Media comes later - so let your audience get to know who you are initially.
Listen in as Andréa explains how to create a robust social media strategy for your podcast that works with your personality while meeting your promotional goals.
Topics covered include:
- Why the idea that successful social media marketers are connecting online all day every day is a misconception that can prevent business leaders and solopreneurs from developing a social media strategy
- Why time spent connecting on other people's platforms is a better measure of social media activity than the number of posts you create
- Recent social media trends that Andréa and her team have identified
- Why you don't need to be everywhere all the time - it's ok to lean into your preferred platform
- Andréa's tips for getting people to make the jump from social media to listening to your podcast - whether you're a guest or the host
- How to share your personal brand when you don't want to be on social all the time - and how you can set boundaries
Full show notes and resources: https://www.thepodwizegroup.com/social-media-strategy-for-podcasters