GlowJob
GlowJob
GlowJob Podcast
Your Protein Bar Is Making You Fat
40 minutes Posted Mar 19, 2026 at 1:00 pm.
Confession: trying the David bar
Peter Rahal: RXBAR & David Protein founder & origin story
Why protein = the only macro that never dies
Do the bars actually taste good?
Branding strategy and $75M raise + $725M valuation
What is EPG (the “fake fat”)
Acquisition of Epogee (EPG supplier)
Antitrust lawsuit breakdown
New lawsuit: calories may be off by 83%
Science debate: Atwater vs EPG
Olestra & Sugar Alcohol comparison + digestive risks
Long-term health concerns
Epstein files + Peter Attia fallout
Brand damage control
Hot takes: legality vs ethics
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Show notes
This week, we’re breaking down one of the most controversial brands in food right now: David Protein.
From a $700M+ valuation to antitrust lawsuits and claims their macros might be completely off—this is the story of how a “perfect” protein bar turned into a legal and scientific mess.
We get into:
The founder behind RXBAR’s second act
The controversial ingredient (EPG) that makes the whole product possible... 
The class action lawsuit claiming their calories are underreported by 83%
And the Epstein file fallout involving Peter Attia, their former Chief Scientific Officer
And despite all of this… the brand is still selling like crazy.
So the real question is:Is David Protein a genius business—or a ticking time bomb?
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GlowJob is the business and culture podcast that makes you hotter and smarter. Hosted by best friends Julia Bellary and Sasa Li, GlowJob covers the internet trends, celebrity news, brand drama, and cultural moments shaping how we live, spend, and think — from viral TikTok controversies and influencer culture to billion-dollar business moves and the conversations everyone's having right now. Funny, data-driven, and unapologetically candid, Julia and Sasa break it all down twice a week — a Monday culture debrief and Thursday deep dives you didn't know you needed.