GlowJob
GlowJob
GlowJob Podcast
Gen Alpha: Meet the 13 Year Olds Shaping Beauty
41 minutes Posted Oct 17, 2025 at 10:06 pm.
Why Gen Alpha is becoming beauty’s next power generation.
Sephora Kids & Teen Brands: The rise of Sincerely Yours and Yes Day.
Tween Skincare Boom: Bubble, Starface, and the backlash around marketing to kids
Inappropriate? The debate over Bum Bum Cream and Drunk Elephant’s “baby facial”
What Julia & Sasa used when they were 13
Meet Celia A 13-year-old on facials, Rare Beauty, & skincare routines
Spending & Sephora Splurges: How Gen Alpha really shops
Packaging & “Preppy” Aesthetics Why cute packaging still wins
Gen Alpha Slang 101 “Huzz,” “Chuzz,” and “Skibbity” explained
Final Thoughts: Gen Alpha Rapid Fire
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41:15
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Show notes
Gen Alpha is here — and they’re already transforming beauty. From Sephora Kids to 13-year-old founders like Salish Matter (Sincerely Yours) and Coco Granderson (Yes Day), the next generation is growing up on skincare, self-care, and social media. In this episode of GlowJob, Julia and Sasa explore how brands are marketing to pre-teens, why parents are panicking, and what this means for the future of beauty culture.
Plus, a candid chat with 13-year-old Celia, who shares her skincare routine, favorite products (hello, Rare Beauty), and what “preppy” packaging really means to Gen Alpha. Spoiler: she gets monthly facials and knows more about beauty trends than most adults. Plus, Celia dishes the Gen Alpha slang we didn’t know—but need to know.
 
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The only podcast to make you hotter AND smarter.
 
GlowJob™ goes beyond the headlines to unpack the business and culture driving the world’s most influential industry… beauty. Hosted by best friends Julia Bellary and Sasa Li, GlowJob dishes on the conversations you actually want to hear — and the ones everyone else is too afraid to start. From celebrity drama to billion-dollar beauty deals, join us as we break down how skincare, makeup, and wellness collide with society, culture, and business. 
 
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