Show notes
US-born and London-based Zoltan Vardy has closed more than $2 billion in sales over the last 30 years, mainly in the TV industry and for hi-tech, entrepreneurial, B2B startups in over 25 countries. He joins us today to share his process for generating recurring revenues and scaling sales globally by applying his sales and marketing blueprint called The Launch Code. Zoltan's business development approach is built on focusing your offer and message, creating a structured sales process, and executing based on targets.Highlights:{2:00} The Launch Code{11:58} Using the Launch Code Principles Globally {17:12} Working with start-ups in developing countries.{18:42} Working in the TV industry America vs Europe.{21:00} Launching media companies globally.{23:40} When going globally goes wrong.Zoltan Vardy bio:Zoltan Vardy is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code.The Launch Code is built on the principles, tools, and techniques Zoltan used to close $2 billion in sales over his 30-year global career as an executive, entrepreneur, and investor.Zoltan has helped 200+ startups in 25 countries by teaching how to apply The Launch Code via a personal mentoring program, group workshops, and an on-demand, online course.Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped launch a dozen media, technology, and professional services businesses including eEuropeMedia, Brainient, and Antavo, where he also serves as Chairman.He was born andL raised in the US, graduated from Cornell University, and divides his time between London and Budapest. He tests his personal limits by participating in Spartan Race obstacle course races.Connect with Zoltan:Website: https://zoltanvardy.com/LinkedIn: https://www.linkedin.com/in/zoltanvardy/Facebook: https://www.facebook.com/zvthelaunchcodeInstagram: https://www.instagram.com/zoltanvardy/Twitter: https://twitter.com/zvardyYouTube: https://www.youtube.com/@zoltanvardysthelaunchcode6227Spotify: https://open.spotify.com/show/40b9coPXLUYP4Kc0SyBoXL?si=1a3adf0cac5f4711&nd=1Hear more episodes: https://auerbach-intl.com/podcastsLearn more about Auerbach International: https://auerbach-intl.comGet free quote: https://auerbach-intl.com/get-quote/Global Marketing requests: [email protected] the insurance settlement you deserve: www.IGICworldwide.comBusiness Intelligence and growth: Rainmakers' Forum Report Order FormDanSing Pancakes.Great song and book to teach kids to resist drugs, drink and smoking … and to make healthy life choices: www.DanSingPancakes.comWorld Upstart, Build the Strategy, Connection, and Roadmap to enter the U.S. market: https://www.worldupstart.com/online-programMastering Cultural Difference To help employees feel valued, respected and wanting to stay: https://www.masteringculturaldifferences.com The Global Academy Avoid cultural misunderstandings and gaffes with employees and clients: https://www.masteringculturaldifferences.com/the-global-academy To register for the Global Academy: https://www.masteringculturaldifferences.com/offers/zCNb6YoX/checkout?preview=true *** For Global Gurus listeners only, enter the coupon code GG50 for $50 off the course registration.Facebook: https://www.facebook.com/auerbach.intlLinkedIn: https://www.linkedin.com/company/auerbach-internationalYouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78DwWhat Global Gurus subjects would you like to learn (more) about? [email return to [email protected]]
