Show notes
How did a young French woman build a wine business in China when she didn’t speak the language or know anyone when she started? Cecile Israel, who became known as Ceci The Wine Lady, presents her fascinating professional background and desire to bring wine to a wide audience. With marketing methods very different from the West’s, she also elaborates the in-depth role and centrality of “Guanxi,” the importance of branding, the use of apps and influencers, other innovative methods, and differences with business life in France.Highlights:{01:23} Ceci Israel’s motivation into the hospitality, food, and beverage sector. {07:57} Counterfeit wine{10:37} The fear of losing intellectual property.{12:20} Differences in business practices in China and France? {17:45} Success in the Chinese marketCecile Israel bio:At age 15, Ceci entered Paris’ famous Hospitality School. She discovered the fantastic world of wine and literally fell in love with it. She loves wine and for her, it is a human product that evolves with time.No one can master wine; there is always so much to learn and be surprised about. However, Ceci much disliked the way Wine was taught, with its complexity and elitist nature. To her, wine is about conviviality and social life! We consume wine with friends, at restaurants, to pair with dinner, over parties, celebrations, with our love, or just alone after a long day of work… Ceci continued her international journey in hospitality management working in marketing, finance, and business strategy in famous hotels and restaurants, after a Degree at Institut Paul Bocuse and an MBA at ESSEC Business school. During all that time, she always kept some idea in mind to market wine more accessible.From virtual tables with RFID tags to smart wine labels, Ceci always got ideas and a strong desire to lead new wine experiences, more easily and fun! She was looking to the US market, and then China! China is booming and soon becoming the second wine market worldwide, but consumers are totally neophyte but interested to discover more to select their wine, taste, and enjoy. Cici produced and launched innovative multisensory smart wine labels to ease wine selection. It ended up being also perfect for wine events.Connect with Cecile Israel:LinkedIn: https://www.linkedin.com/in/cecile-israel/ Website: http://easybacchus.com/ -Blog: http://cicithewinelady.com/blog -Email: [email protected] more episodes: https://auerbach-intl.com/podcastsLearn more about Auerbach International: https://auerbach-intl.comGet free quote: https://auerbach-intl.com/get-quote/Global Marketing requests: [email protected] the insurance settlement you deserve: www.IGICworldwide.comBusiness intelligence and growth: Rainmakers' Forum Report Order FormDanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.comFacebook: https://www.facebook.com/auerbach.intlLinkedIn: https://www.linkedin.com/company/auerbach-internationalYouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78DwWhat Global Gurus subjects would you like to learn (more) about? [email return to [email protected]]
