Show notes
Italy. China. Taiwan. SE Asia. The UK. Market research is often critical for companies to know how to tweak products or gauge receptivity when a new venture is launched. Yet the method of conducting the research and generating actionable results, whether B2B or B2C, often make a major difference in its effectiveness. Tom Fuller, VP at Fluent Research in Manhattan, talks about similarities and differences in conducting research in other countries such as those above, and presents some surprising insights compared to the US. Recruiting the right respondent, an accurate translation (not distorted by minimal budgets), and countries’ cultural priorities often shape the outcome. Highlights:{02:00} Tom’s background{06:37} Business in China{11:03} The similarities between China and Italy{17:26} Conducting research with multiple languages and cultures{27:06} The difference between China and Taiwan Tom Fuller bio:A 25-year veteran of the market research sector and is VP of Business Development at the firm Fluent Research in Manhattan. Fuller has worked in 5 countries on 3 continents and has traveled extensively. He has also served as interim CEO of a virtual reality multimedia park in Italy and executive producer of Shopping America, a home shopping channel in the Republic of San Marino.WebsiteBusiness Website: https://fluentresearch.comLinkedin Profile: https://www.linkedin.com/company/fluent-research/Twitter Page: https://twitter.com/FluentresearchFacebook Page: https://www.facebook.com/fluent.researchHear more episodes: https://auerbach-intl.com/podcastsLearn more about Auerbach International: https://auerbach-intl.comGet free quote: https://auerbach-intl.com/get-quote/Global Marketing requests: [email protected] the insurance settlement you deserve: www.IGICworldwide.comBusiness intelligence and growth: Rainmakers' Forum Report Order FormDanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.comFacebook: https://www.facebook.com/auerbach.intlLinkedIn: https://www.linkedin.com/company/auerbach-internationalYouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78DwWhat Global Gurus subjects would you like to learn (more) about? [email return to [email protected]]