Show notes
Gene McCarthy, the former President/CEO of ASICS Americas, has held major executive and C-suite positions at all the major athletic footwear companies: Nike, Jordan, Under Armour, Rebook, Timberland and Merrell. His unique wisdom in expanding these companies’ worldwide sales includes why branding trumps selling, respecting cultural nuances, surrendering tactics to foreign reps, how to avoid bribery when foreign norms require it, doing business in Russia, the four roles of a CEO, and the four keys to starting a new venture. His wonderful stories encompass evaporation vs. liquidation, Ralph Lauren in China, Amex in Moscow, Under Amour in Brazil, and Americans’ assumption that instant gratification takes too long.Highlights:{02:08} Gene McCarthy’s background{05:05} The shoe industry{11:19} Globalizing vs internationalizing{20:17} Taking shoes global{27:56} Doing business in Russia{33:00} Cultural issues Gene has encountered BIO:Gene has had a varied career in both the Athletic and Outdoor industries, holding executive and C-suite positions at Nike, Jordan, Under Armour, and Reebok as well as Timberland and Merrell. His most recent role was as President & CEO of ASICS Americas. He is currently Board Chairman of FootBalance Systems in Helsinki, Finland. Gene has served on several other boards and has been a speaker at various universities and colleges including USC, Marquette, Princeton, and the business schools at both Columbia and Cornell.Contact information:www.linkedin.com/in/gmccarthy56/Email: [email protected] more episodes: https://auerbach-intl.com/podcastsLearn more about Auerbach International: https://auerbach-intl.comGet free quote: https://auerbach-intl.com/get-quote/Global Marketing requests: [email protected] the insurance settlement you deserve: www.IGICworldwide.comBusiness intelligence and growth: Rainmakers' Forum Report Order FormDanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.comFacebook: https://www.facebook.com/auerbach.intlLinkedIn: https://www.linkedin.com/company/auerbach-internationalYouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78DwWhat Global Gurus subjects would you like to learn (more) about? [email return to [email protected]]