Show notes
How did Chase Manhattan dramatically increase its sales in Africa? What happens if a simple feather is not declared on a cargo manifest? How did KPMG win a contract with Germany’s SAP? Max Sutherland, head of the World Trade Center Atlanta, presents many funny and serious issues ranging from the French high cuisine of hot dogs and hamburgers served in a penthouse, to linguistic blunders, koi and kudzu, and critical cues for US importing. The key to international business, he states, is learning what you don’t know, having fun, and saying Yes to opportunities.Highlights:{02:04} Max’s background{04:31} What is international business?{11:30} experiences needed to be successful in international business{13:15} Adjusting to a foreign market when culture clashes. {17:00} Stories from international business{27:00} Advice for your younger self Max Sutherland bio:Max Sutherland comes to us with extensive international experience from his time on Wall Street in Commercial Banking, Global Payment Products, Mergers and Acquisitions, and Big 4 Consulting to his current role as President and CEO of the World Trade Center Atlanta. With responsibilities having spanned six continents and numerous cultures and industries, he has strategized, managed or worked in nearly every country in the world at some point in his career. He earned his Bachelor Degree in Political Science and Economics from Indiana University, attended Princeton University in France, and received his MBA from Duke University's Fuqua School of Business. Max speaks multiple languages and is a champion for understanding and peace through trade. https://[email protected] 914 374 1250Calendar: https://wtcatlanta-ceo.youcanbook.me/Hear more episodes: https://auerbach-intl.com/podcastsLearn more about Auerbach International: https://auerbach-intl.comGet free quote: https://auerbach-intl.com/get-quote/Global Marketing requests: [email protected] the insurance settlement you deserve: www.IGICworldwide.comBusiness intelligence and growth: Rainmakers' Forum Report Order FormDanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.comFacebook: https://www.facebook.com/auerbach.intlLinkedIn: https://www.linkedin.com/company/auerbach-internationalYouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78DwWhat Global Gurus subjects would you like to learn (more) about? [email return to [email protected]]