Show notes
Bringing European, Asian and Australian companies to the US, Bill Kenney, founder of MEET and Soft Land Partners, discusses communication issues, misunderstandings and disconnects with some inbound clients. Among these issues are top overseas executives’ lack of delegation and empowerment, their changing junior executives’ decisions without understanding the full context, and not presenting their marketing messages from the customer’s point of view. Bill’s insights can also help US execs understand seemingly-obvious American assumptions that may have to be communicated to foreign venture partners. Highlights:{01:46} Bill’s journey{04:45} Stories of marketing expectations in international business{22:00} Examples of ventures that failedBill Kenney bio:Bill Kenney has founded six companies. He currently leads a growing venture called MEET. MEET specializes in helping venture-backed growth companies effectively exhibit at trade shows. MEET changes outcomes by helping clients engage and enroll volumes of quality prospects in-person.Connect with Bill:http://meetroi.com/https://softlandpartners.com/LinkedIn: https://www.linkedin.com/in/bkenney/Twitter: https://twitter.com/billkenneyHear more episodes: https://auerbach-intl.com/podcastsLearn more about Auerbach International: https://auerbach-intl.comGet free quote: https://auerbach-intl.com/get-quote/Global Marketing requests: [email protected] the insurance settlement you deserve: www.IGICworldwide.comBusiness intelligence and growth: Rainmakers' Forum Report Order FormDanSing Pancakes. Outstanding way to teach kids to resist drugs, drink and smoking: www.DanSingPancakes.comFacebook: https://www.facebook.com/auerbach.intlLinkedIn: https://www.linkedin.com/company/auerbach-internationalYouTube: https://www.youtube.com/channel/UCbb1Tq_Xm5c7l6qBitF78DwWhat Global Gurus subjects would you like to learn (more) about? [email return to [email protected]]