SummaryJoy Hoover, founder of ESOES Cosmetics, shares her journey and motivation behind creating a lipstick that can save lives. She discusses her background in cosmetology and fashion design, as well as her previous ventures in social impact. Joy emphasizes the importance of uplifting women and creating a safe and supportive world. She also highlights the need to address trauma and speak out against injustice. Overall, Joy's mission is to empower individuals and fight against gender-based violence. In this conversation, Joy Hoover, the CEO of ESOES Cosmetics, discusses the importance of taking action and being proactive in addressing issues of sexual assault and violence. She shares her experience in fundraising for her company and the challenges she faced in pitching to male venture capitalists. Joy emphasizes the need for empathy and creating a supportive culture within the workplace. She also talks about the recognition she received as an entrepreneur and her vision for the future of ESOES Cosmetics.TakeawaysESOES Cosmetics is a lipstick that combines beauty, science, and technology to fight drug-facilitated sexual assault and violence.Joy Hoover's personal experiences and background in social impact led her to create ESOES Cosmetics.The beauty and fashion industry can be powerful platforms for social change.It is important to uplift and support women, and to create a safe and inclusive world for everyone. Take action and be proactive in addressing issues of sexual assault and violence.Invest in companies and initiatives that align with your values and make a difference.Assume positive intent and practice empathy in your interactions with others.Create a supportive and inclusive culture in the workplace.ChaptersIntroduction and OverviewBackground of SOS CosmeticsPrevious Ventures and Social ImpactBackground in Cosmetology and Fashion DesignBeing the Change and Uplifting WomenDealing with Trauma and Speaking OutCreating a Safe and Supportive WorldNavigating Uncertainty and Taking ActionBeing Proactive and Taking ResponsibilityFinding Purpose and Making a DifferenceInvesting in SOS CosmeticsOvercoming Challenges in FundraisingPitching to Male VCs and Breaking TaboosEmpathy and Building a Supportive CultureFostering a Culture of Love and AccountabilityRecognizing Achievements and AwardsAssuming Positive Intent and Practicing EmpathyThe Future of ESOES Cosmetics