Show notes
In this episode, Steve Grace sits down with Tiana Manticos — founder of TX Method — to unpack how her career across airports, QSR franchises, luxury yachts, and global retail brands turned into a repeatable scaling framework now used by founders looking to grow with intention, not chaos.Tiana breaks down the four-part TX Method framework (Truth, Translation, Transmission, Tempo), why founders should stop obsessing over content execution and start with clarity, and how personal brand can create competitive advantage — without trying to be an influencer.They also dive into:What she learned managing 250+ franchise operatorsWhy some brands scale and some burn outThe difference between perception economy and manufactured hypeThe rise of events and in-person connection post-content fatigueHow authenticity creates trust faster than perfectionWhy founders need to build brand before they need itTimestamps:0:21 What TX Method is1:55 The system behind scaling brands4:35 Lessons from franchising and customer behaviour7:48 Trend-chasing vs long-term growth10:55 Moving into the luxury sector and Ahoy Club15:20 Branding founders without turning them into influencers19:02 The Perception Economy explained24:57 Personal brand vs vanity metrics29:21 The TX Method framework33:12 Content, attention, and the role of events38:50 Starting vs perfecting43:40 The reality of becoming a founder47:53 Final advice: Start with truth, not tacticsLinks:TX Method → https://www.txmethod.com/Connect with Tiana → https://www.linkedin.com/in/tiana-manticos/The Nudge Group → https://thenudgegroup.com/Give It A Nudge Podcast → https://www.youtube.com/@giveitanudge/Steve on LinkedIn → https://www.linkedin.com/in/stevegrace/The Trouble With People → https://thetroublewithpeople.substack.com/
