Show notes
In this episode of Give It A Nudge, Steve sits down with Sophie Hood, founder of Seoul Tonic, to explore her journey of creating a unique health tonic inspired by South Korean traditions. Sophie shares her story from starting in consulting and finance to diving into the world of consumer health products. She discusses her fascination with Korean skincare, which led her to discover traditional ingredients that help with alcohol metabolism and liver detoxification.Timestamps:01:17 - Quick pitch on Seoul Tonic01:43 - Sophie's inspiration from South Korea03:12 - Transition from consulting to Moet Hennessy04:52 - Experience at Moet Hennessy and Red Bull06:29 - Starting Seoul Tonic and creating the product09:59 - Finding the right manufacturer during COVID13:10 - Distribution challenges and initial marketing15:59 - Winning Gordon Ramsay’s Food Stars21:04 - Expansion into international markets25:35 - Bootstrapping the business and maintaining equity30:26 - Future plans and new product launchStay ahead of the curve—subscribe to Give It A Nudge for the latest conversations from top startups, scale-ups, and high-growth companies!Become a supporter of this podcast: https://www.spreaker.com/podcast/give-it-a-nudge--4623437/support.
