How did a Gen Z-founded skincare brand disrupt a billion-dollar beauty industry? In this episode of Mini Marketing, we’re breaking down the rise of Topicals—a brand that turned mental health, meme culture, and skin acceptance into a viral movement. From packaging that feels like pop art to campaigns that prioritize real people over perfection, Topicals didn’t just launch products—they launched conversations.

We’ll explore how Topicals built a cult-like community, shifted the narrative around beauty standards, and used cultural intelligence to dominate social media.

Plus: What YOUR brand can learn from their playbook — and one action item to apply today.

This concludes Season 5 of the Ghetto CEO® Podcast.

Thank you for growing with us. Season 6 is dropping soon so be sure to stay locked in. Follow us on Instagram @ghettoceopodcast

Need help building a brand that breaks the internet and the rules? Visit RareNecessity.com.