Over seven out of every ten vapes sold worldwide now come from the illicit market. Worth an astounding $47 billion USD annually, the global black market for vaping products accounts for 76% of all vapes sold, dwarfing the legal trade and proving restrictions largely ineffective. Shot on location at GFN 2026 in Warsaw, Poland, Shane MacGuill of Euromonitor International explains how taxes, restrictions, product bans, and regulatory barriers are driving consumers into illicit markets around the world.

Featuring:
SHANE MACGUILL
Global Lead, Nicotine & Cannabis
Euromonitor International
euromonitor.com
@ShaneMacGuill

The economic impacts of prohibition | #GFN26 Keynote

The Global Forum on Nicotine (GFN) has taken place every year since 2014 and is the only international conference to focus on how vapes, nicotine pouches, Swedish snus and heated tobacco can help people switch away from smoking. Building on the success of an event that attracts hundreds of in-person participants and thousands of online delegates, this is the homepage of GFN•TV, the broadcast arm of the GFN stable.

GFN•TV regularly broadcasts GFN•TV news and interviews, given by Brent Stafford. We also livestream the annual GFN conference, live from Warsaw and release all the session videos and GFN•TV Commentary Team discussions post event.

Tune in to hear world-leading experts, tobacco harm reduction advocates and nicotine consumers discuss the latest scientific, regulatory and policy developments.

From our unique annual event, to year-round reporting of the issues that matter in tobacco harm reduction, GFN has got it covered.