Pavel Samsonov is a design architect and UX Practice Lead at Amazon Web Services (AWS) based in New York City. With a background in graphic design and a passion for human-computer interaction, Pavel has spent the last three years at AWS helping large companies adopt cloud computing and build innovative products using design methods. His professional accomplishments include being named a top UX designer by prominent industry publications, and his work has been featured in major design exhibitions and conferences worldwide. In addition to his work at AWS, Pavel is also a contributor to UX Collective, a prominent online publication in the design community.