What would women's healthcare look like if it were imagined and executed by women for women? This week, we sit down with Carolyn Witte, founder of Tia, to find out. From cycle tracking on your smartphone to an appointment booking UX and waiting room that feels like Soul Cycle, Tia is taking a new approach to healthcare. Tune in for our *hot* take on startup naming, how to navigate fundraising as a FFTF (female first time founder), and Tia's superpower.