Today we are here with China Marketing Expert, Olivia Plotnick. She is the VP of the International Professional Women’s Society in Shanghai China and previously a manager in marketing and communications at Ogilvy Shanghai. After leaving Ogilvy last summer, she now runs her own marketing agency helping companies scale their brands using social media in China. 

In this episode, we talk about the Chinese marketing ecosystem, the role WeChat plays in China, how brands can succeed on WeChat with a low marketing budget, and what we can learn from WeChat best practices to apply to other social media platforms.