Connie Chang has been a customer advocate for 12 years. She is currently the Director of Community Engagement at Wish, where she leads a team of global community managers who are building a trusted community of content creators to provide engaging experiences on Wish and collect valuable insights that help drive product decisions. She previously fostered vibrant communities at Facebook, Gogobot, and Yelp.

Community is just starting to become one of the hottest non-technical teams in tech. Community is the bridge to a company's customers.

In this episode, Connie and I discuss why a community is important for business, what are practical tips in growing an engaging community, and what growth is made possible only by teaming up with the amazing community of top shoppers on Wish.