Matthew Snodgrass from ADM and Lippe Taylor interviews Scott Monty, head of social media for Ford Motor Company. Scott, formerly with Crayon, joined Ford just eight months ago at a tumultuous time for both Ford and the U.S. auto industry in general. News and rumors are flying around the Web about the auto industries’ tough financial times, but Scott is finding a way to manage the mayhem and create real conversations about what Ford is doing in a time of crisis.
You can follow Scott (@scottmonty) or Matt (@mattsnod) on Twitter.
The Ford Story - http://thefordstory.com
Ford Digital Snippets - http://ford.digitalsnippets.com
Ford's Corporate Twitter account - http://twitter.com/FordDriveOne<img src="http://feeds.feedburner.com/~r/GetTheDownload/~4/eznK_HxbujQ" height="1" width="1" alt=""/>

Interview with Tim Bourquin and Rick Calvert

Interviews with leaders in the new media industry focusing on the business of monetizing consumer-downloadable content. Topics include business models, advertising, marketing, strategy, partnerships, sponsorships, distribution channels, audience measurement standards, research, education and case studies. Be sure to tune in to Get the Download.