Get in the Mode
Get in the Mode
David Jitendranath
The Role of CMO in Digital Transformation - With Michelle Farabaugh, CMO
31 minutes Posted Aug 13, 2021 at 4:00 am.
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Show notes

Today’s guest, Michelle Farabaugh, has been in the marketing space for over three decades working as a CMO for retail companies such as Harry David and Bevmo. 

In this episode we talk to Michelle about the CMO’s role in digital transformation and how marketing plays an important role in forming roadmap for technical and digital transformation. Michelle shares her in depth knowledge on the subject of Innovation and experience on various projects.