Michael Varda is a super smart guy with a ton of experience in researching behavior on multiple levels. His company, Craft Beer Advisory Services, developed an excellent research report on the consumer behavior of craft beer drinkers during 2021. He&apos;s on the show to talk about some of the findings.  More info about Craft Beer Advisory Services:   https://craftbeeradvisoryservices.com/  <a href="https://www.instagram.com/gethoptimized/">@gethoptimized</a> <a href="https://www.gethoptimized.com/">www.gethoptimized.com</a>

Incentive-Based Marketing & Sales for Breweries

Let's empower craft beer industry leaders with relevant and insightful craft beer marketing insights. Listen if you're interested in beer drinker psychology, taproom marketing, and tactics for improving distribution sales.