In this week's episode, your host Sarah Orchard is joined by a guest, Nina Jervis-Green from Host Unusual, a unique directory that showcases extraordinary holiday accommodations around the globe. We chat about the key differences between online advertising/directory sites and online travel agents like Airbnb. There are distinct differences between a paid listing site Vs the commission-based online agents - we explore the pros and cons.
Nina shares insights about how Host Unusual not only promotes unique stays but also tells the compelling stories behind each property, creating a deeper connection with your potential guests.
This engaging conversation highlights the importance of originality in marketing and how property owners can leverage their unique stories or history to stand out in a crowded market.
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Key Takeaways:
- Understanding the major differences between directory sites and online agents like Airbnb is crucial for property owners.
- Host Unusual emphasises storytelling in listings to connect with potential guests and enhance their experience.
- Many guests prefer unique accommodations, moving away from traditional hotel stays to memorable experiences.
- Property owners should leverage marketing strategies to maximise their visibility on listing sites.
- Direct bookings can significantly increase profit margins compared to commission-based online agents.
- Engaging with your audience through social media and unique offerings can set your property apart.
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Find out more about Host Unusual
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Connect with Sarah:
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