Are you struggling with marketing your STR hospitality business? This episode of the Get Fully Booked podcast explores the common discomfort many STR hosts and property owners feel towards marketing their business and offers insights on how to embrace it.
Sarah shares her extensive experience in marketing and hospitality, emphasising that promoting your business is essential for growth and success. She encourages listeners to reframe their perception of marketing, viewing it as a way to connect with potential guests rather than something pushy or braggy. By sharing personal anecdotes and practical advice, Sarah aims to empower hosts to take control of their marketing efforts, ultimately leading to more direct bookings and greater profitability.
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Key Takeaways:
- Marketing is essential for STR hospitality businesses to reach more potential guests and grow your profit.
- Many STR hosts and property managers feel uncomfortable with marketing, but reframing it can change perceptions.
- Using online agents can help initially, but direct bookings significantly increase your profit margins.
- Comparison with other businesses can lead to fear and judgment, impacting your marketing confidence.
- Embracing our mistakes and learning from them is crucial for effective marketing in small businesses.
- Engaging with a community of fellow STR hospitality hosts can provide support and encouragement in our marketing efforts.
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Connect with Sarah:
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Are you ready to take more direct bookings?
Take Sarah's FREE quiz here to find out how ready you are with your marketing to ditch the likes of Airbnb! Put your business to the test...
