#66 Energizer’s Crowdfunded Smartphone-P18K~  They wanted to raise $ 1,200,000 for the longest lasting mobile phone batter ever made  and  only made $15,000. What happened and what does this mean for the battery company overall? Is crowdfunding going to stop? This case study is a must listen for marketers everywhere. Need help with your projects? Dr. Wright can be contacted at 

http://www.MeetwithDrwright.com