NEW FINDINGS reveal the Secret of America's most successful companies to stand out in the marketplace and sell more stuff. Discover how you can increase sales as much as 233% in good times, bad times, even recession. Lisa Cron, bestselling author Of Story Genius has cracked the persuasion code. Using cutting-edge brain science, she has created a powerful storytelling framework you can use to create irresistible intrigue and cravings in the marketplace for the things you sell ... in any economy.