Business around the world are suffering after being forced to close their doors during the Coronavirus pandemic's forced shutdown. As we edge closer to opening up our economy you should begin creating a plan to get a fast start when people start buying again. Bestselling author Lisa Cron and show host Ken Newhouse discuss how to use social proof, storytelling and brain science to create instant influence and build massive trust so you can start making sales in a marketplace filled with fear and angst.