Josh and @simonfordsgin talk two key topics:
1. The future of the cocktail bar(7:39)
2. Marketing strategies / tactics today(17:50)
Stories from The Whitehouse to where we will drink next. Creating a brand and making it last. Optimism, opportunity and how to tell the right story.
Don't fret, there will be plenty of great places to enjoy a drink... creativity is coming...
Pro Tip: Make yourself a Ford's gin martini and enjoy Simon's insights.

@fordsgin @the86co

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