The US Department of Justice has joined with 8 US states to take on Google's ad platform. In a filing this week they announced the suit claiming that Google's dominant position in the market affords them the ability to monopolize and eliminate their competition. Per Merick Garland, US Attorney General, Google controls the tech used to display ads, the tools used to buy that ad space, and the ad exchange that matches advertisers to publishers. The government wants Google to divest their ad management business from the rest of the company. This could be an issue for the tech giant as a reported 80% of their revenue comes from digital ads. The enterprise angle here invovles what Google might be forced to do if they have to sell off the cash cow and how that could affect their service offerings, especially those that are free or insanely cheap thanks to being ad-supported.  Time Stamps:  Follow our hosts on Social MediaTom Hollingsworth: https://www.twitter.com/NetworkingNerdStephen Foskett: https://www.twitter.com/SFoskett Girard Kavelines: https://www.twitter.com/GKavelinesFollow Gestalt ITWebsite: https://www.GestaltIT.com/Twitter: https://www.twitter.com/GestaltITLinkedIn: https://www.linkedin.com/company/1789Tags: #Rundown #AI #ChatGP #Hacking #CyberSecurity #vRealize